The craft came before the shop
We started with our hands. Curtains, upholstery, stuffed furniture: things you learn by watching someone do them and repeating them for years. That is still our point of view on what we sell — we know how a bed is made inside because we know how a sofa is made inside.
Why four brands and not one
A single brand is simpler to sell and far less useful to the client. We chose to keep four, with different philosophies, so that we can honestly say "not this one, that one". Commercially it is an awkward position. In a showroom it is unbeatable.
What we do not do
We do not push. We do not ask you to decide today. We have no permanent sale. And we do not sell a bed to anyone who has not lain on it, because we would not know how to do that well.